About Us
CLM Marketing, LLC is a resident and minority-owned small business, and certified business enterprise (CBE) of Washington D.C. We specialize in Marketing Consulting, Branding, Graphic Design, Web Development, and Advertising services.
Capability Statement
Company Overview
CLM Marketing, LLC is a marketing management consulting firm headquartered in Washington D.C. We are a CBE-certified business with HUBZone certification. We provide marketing, branding, and advertising services to help commercial and government clients reach and engage target customers. Our strategic approach using market research and strategy, communications, and creative development ensures that we deliver effective solutions that meet our clients’ unique marketing and branding goals.
We are a minority-owned small business with over ten years of experience in creating and delivering marketing campaigns across both the private and public sectors. Our philosophy is not only to develop creative and personalized marketing solutions for our customers, but also to equip them with the knowledge to both execute on those recommendations and continually optimize the results going forward.
Core Capabilities
We specialize in delivering effective marketing services in the following areas:
• Market Research & Analysis
• Strategic Communications
• Graphic Design
• Web Design & Development
• Marketing and Branding Workshops
• Digital Advertising / Social Media Marketing
• Video Content Production
• Marketing Management
Key Differentiators
Our Approach:
We use a teaching approach to educate our customers to be better marketers long after the project is complete.
Our Experience:
We have direct industry experience in marketing and advertising for both private and public-sector businesses and organizations.
Our Service:
Our size enables us to provide a personalized touch to our customers, responding quickly to their needs while gaining a deeper understanding of their organizational challenges.
Past Performance
• Project Management and communications services for FAA
• Marketing management services for SBA, DoD, and USDA
• Global advertising and brand strategy for ExxonMobil and Microsoft
• Branding, marketing, and communications training workshops for Maryland State Arts Council and Delaware Division of the Arts
• Healthcare marketing management services for Humana
• Small business marketing counseling for the National Urban League
Our Codes
Duns number
022532617
Cage Code
817K2
NAICS Codes
541611 - Administrative Management and General Consulting Services
541612 - Human Resources Consulting Services
541613 - Marketing Consulting Services
541810 – Advertising Agencies
541840 – Media Representatives
611430 – Professional and Management Development Training
541850 – Outdoor Advertising
NIGP Codes
915-01-00 – Advertising Agency Services
918-07-00 – Advertising Consulting
918-76-00 - Marketing Consulting Services
961-53-00 - Marketing Services
924-00-00 – Educational/Training Services
Our Team
President & CEO
Chris McLeod
Chris McLeod is the founder of CLM Marketing LLC, a strategic marketing consultancy in Washington D.C. He began his marketing career in the prestigious Omnicom MBA Residency program in New York City rotating through different marketing and advertising agencies learning brand strategy, digital marketing, and global advertising. His most notable accounts included ExxonMobil, Microsoft, Hyatt, Enterprise Rent-A-Car, and Humana to name a few. An opportunity to expand his experience to the public sector brought him back to Washington D.C. where he helped lead the branding, marketing and communications efforts for government agencies including the Department of Defense (DOD), U.S. Department of Agriculture (USDA), and the Small Business Administration (SBA).
In 2011 Chris started CLM Marketing LLC to provide marketing and branding services to small businesses and non-profit organizations. Since that time the firm has worked with organizations all over the country and become a government contractor for both D.C. government and the federal government, earning the status as a Certified Business Enterprise (CBE) with HUBZone certification.
Chris is also a dedicated member of Kappa Alpha Psi fraternity and has served as a mentor for college-bound young men in Washington D.C., New York, and Massachusetts,
He received his B.A. in Law, Jurisprudence, & Social Thought from Amherst College and an M.B.A in Marketing from Howard University.
What We Do
Marketing Consulting
Our team will advise all levels of your business, organization, or government agency on branding, communications, and outreach activities to achieve your marketing and business goals. We use a strategic approach to solve our clients’ most pressing challenges.
Marketing Management
Our team will lead the day-to-day execution of your new or existing marketing campaigns to deliver the results you want, on-time and on-budget. We will represent you as your “in-house” marketing team and act on behalf of your business to manage outside vendors.
Branding & Logo Development
Our team will create and deliver your new brand identity from strategy to creative. We will conduct brand research to define your brand positioning, brand values, brand promise, and value proposition. Then we will design your new logo, colors, and typography that will uniquely represent you to the customers who matter most.
Graphic Design & Web Development
Our team will provide graphic design and web development services that have responsive layouts and meet development standards. Most importantly, our designs and development will not only be visually appealing to your customers, but it will accomplish your marketing goals. It’s about both form and function.
Integrated Marketing & Advertising
Our team will work with you to define your marketing challenges and develop an integrated advertising plan using the appropriate digital and/or offline channels (Social Media, Print, OOH) to raise awareness and increase engagement. We will also determine the metrics to continually measure performance and ROI.
Video Production
Our team will provide all phases of the video production process including writing, directing, shooting, arranging for talent, voiceover/narration, music and sound effects, duplication, distribution, video scoring and editing. From pre-production to post-production, we have created both short-form and long-form video content for a wide range of clients.
Workshops: Marketing, Branding, & Communications
Our team conducts full-day and half-day professional development workshops to teach clients how to use strategic approaches to attack their marketing challenges. Workshops cover everything from how to effectively reach and engage target customers to delivering the best brand experience at every marketing touchpoint.
Our Work
(Some Examples)
Advertising Campaign Development
THE CLIENT
The Family Crisis Center of Prince George’s County
THE CHALLENGE
Educate the public about the wide range of Family Crisis Center’s (“FCC”) services to support both domestic violence (“DV”) survivors and abusers. The organization needed to change the public’s perception that FCC was only a domestic violence shelter, while also letting people know that they also offer services for DV abusers as well as victims.
SERVICES PROVIDED
Competitive Analysis. Messaging Platform Development. Advertising Campaign Development.
THE SOLUTION
We developed the “Call Me Victor” advertising campaign that raised awareness about FCC and changed the traditional tone of the domestic violence messaging from a focus on the abuse to a more inspirational and results-focused communications that highlighted how FCC helps both victims and abusers to be victorious after domestic violence.
The campaign appeared at bus stops and metro stations across Prince George’s county and led to a 15% increase in calls to the center hotline.
Marketing & Brand Strategy
THE CLIENT
Asante Children’s Theatre
THE CHALLENGE
Asante Children’s Theatre (“ACT”) needed to expand its audience beyond the immediate community and change the public’s perception about what the organization does. Furthermore, ACT needed to position itself better to potential funders.
SERVICES PROVIDED
Marketing and Branding Workshops. Market Research & Analysis. Strategic Planning. Brand Platform Development. Strategic Communications. Digital/Social Media Advertising Planning. Naming.
THE SOLUTION
Over the course of two years, we worked with ACT to gradually change its brand positioning and messaging as well as provide recommendations on how to use more effective advertising techniques. We provided a range of activities and deliverables including digital surveys to understand current brand perceptions, competitive analyses to learn how others message, and brand perceptual mapping to identify the opportunities for deep customer relationships.
