Based in Washington D.C., CLM Marketing is a Strategic Marketing firm specializing in Marketing/Brand Strategy, and Strategic Communications.
Chris McLeod is an advertising agency-trained Strategic Marketing professional who has led marketing programs in both the private and public sectors in New York City and Washington D.C.. He has worked with such companies and government agencies such as ExxonMobil, Microsoft, Small Business Administration (SBA), and the Department of Defense (DoD) to name a few.
He started his marketing career in the prestigious Omnicom Group MBA Residency Program where he learned Brand Strategy, Digital Marketing, and Global Advertising from some of the top marketing and advertising agencies in the world. An opportunity to expand his experience to the public sector brought him back to Washington D.C. where he worked on the branding, marketing and communications efforts for government agencies such as the DoD, USDA, and SBA.
Currently, Chris works with a variety of clients including arts organizations, small businesses, non-profits, and large foundations helping them to redefine their value proposition in competitive marketplaces. He is also a regular speaker at various conferences around the country, sharing his knowledge about how to use a strategic marketing approach to build audiences and engage underserved communities.
Below is a sample of past experience and clients:
Marketing is More Than Brochures
Marketing is more than emails, brochures, or flyers. Marketing is anticipating the needs and wants of your customers and managing that process… successfully. How do you do that? By using a strategic approach which enables you to make smart marketing decisions based on actual insights, rather than a hope and a guess. The smarter your decisions are, the more focused your efforts will be. In turn, this will increase your ability to effectively reach and engage target audiences and maximize your ROI.
Therefore, whether you are a large organization looking to build awareness or a small business looking to refresh your entire brand, the strategy behind your marketing and branding activities should not just be something you eventually do…it should be the FIRST thing you do.