➢ An Introduction to Branding, Marketing, and Communications
o This workshop provides a general introduction into how to effectively reach and engage target audiences. We focus on developing a basic understanding of Branding, Marketing, and Communications through exercises and educational models that teach participants how to think like a marketer.
➢ Building Awareness and Driving Audience Engagement
o What are the best ways to get the word out? What Digital Marketing tools exist to promote your programs to targeted communities? This workshop covers all the digital and offline strategies and tools available to spread the word about your organization and drive engagement.
➢ Defining Your Brand
o Is a Brand just a logo? This workshop focuses takes a focused look at the brand. Participants will learn how to define their brand and develop themes that drive what the brand should represent as it looks to reach key target audiences.
➢ Communicating Your Brand/Messaging
o The importance of developing key messages is essential in Communications. This workshop examines how to identify and utilize key messages (and channels) that will not only resonate with your target audiences, but also move them to desired actions.
➢ Living Your Brand
o This workshop focuses on Internal Brand Engagement. We develop and practice elevator pitches and come up with other ways to “live” the brand.
Research & Recommendations / Strategic Advisory / Marketing Management
Research & Recommendations
Conduct research and analyze other data to develop detailed recommendations to address specific marketing challenges
Provide ongoing high level thought-leadership to your organization
Act as Director of Marketing to lead and manage the development and implementation of all branding and marketing activities